Because of the reform and opening up, the boss's thinking, strategic drink eyes ahead of the Mainland, business owners generally have a good brand and marketing awareness, so in brand promotion, marketing operations, broadening the channels are at the forefront of the country. Solid home cabinets cabinets is a new force in China, the future of large cabinets business is likely to be born from the solid family armor is represented by solid wood cabinets. Solid home mainly rely on the excellent quality of its paint products, high-grade brand packaging, document construction, direct operation of the successful operation of the store in the national market, a sudden emergence, followed by other Min school cabinets also began to face the country for network layout .

For the vast 34 city, the cabinet products also hate the intense rigid demand. Cabinets industry is still growing, far from reaching maturity. This also greatly adds the cabinet's expansion of the brand's determination and determination. Because the cabinet career in the growth stage cabinets occupation hundred percent personalized custom career characteristics, the average occupational profitability is relatively high, far more than the mature home appliances and sanitary ware and other occupations. This is why the United States, Olin and other traditional appliances predators have always been the cause of cabinet occupation.

Dealers how to get greater support from manufacturers Many dealers are very interested in the support of manufacturers, but did not realize that many times only "icing on the cake," rather than "financial difficulties, but if you can come from manufacturers to cost Drink the support of resources, the dealer is certainly a merit, after all, do not have to buy their own dealers, clever distributors are good at using the resources of manufacturers to obtain greater support.

First, the manufacturers are not seen rabbits do not spy eagles, the local market is the dealer own operation, if profit, the biggest beneficiary is the dealer itself. Dealers must allow manufacturers to see their determination and efforts into the market, and really come up with resources to put resources, think empty gloves white wolf is not realistic. Dealers promised to invest most or at least half of the manufacturers ability to decide whether to invest. Whether the input is for output, no output for input, who is reluctant, if the dealer as the manufacturer expected sales approach, you can convince manufacturers to get more support for the knife.

Second, let the manufacturers see the dealer's market capacity and potential. The primary mission of the manufacturer is to achieve the sales policy, whether the region is still the country. If you allow manufacturers to see the dealer where the market is a big cake, a large capacity may have a very large development capacity, to end the factory sales mission "to build brick," manufacturers want the lion smell the taste of prey, will be very Interested in.

Third, there must be a detailed possible performance plan. Promised to sell the factory policy, shouting slogans is useless, it is necessary to implement a detailed move up, such as how many people to add, how many vehicles to add, add more stores, expand the store area, if the decoration cut, how to hold a large Implementation activities, how to do the marketing activities are necessary to have a feasibility plan, and let the manufacturers see step by step implementation.

Fourth, manufacturers support the cost of transparency: the manufacturers support costs and materials, dealers do not cut off, as profit. Do not seek petty profits, to eliminate manufacturers' concerns, so that manufacturers support the cost of transparency, manufacturers dare to invest and support, the cost of supporting the manufacturers by the schedule, and registration by the Taiwan account, a physical and photo testimony, And manufacturers can be invited to the dealer site supervision, we can get the manufacturers trust.

Fifth, the competition for a model example manufacturers market: to create a model market, the establishment of a model shop manufacturers often wrong on the wrong, after all, listen to the seemingly empty eyes see the truth, manufacturers if there is no model market, model shop, to other dealers The promotion and persuasion are often infinitesimal. If the dealer can take the initiative to request and actively cooperate to become a model shop, the manufacturer is willing to invest more resources for the common mistakes, and even to the dealer to open up trouble. At this time, the dealer is relatively easy to get manufacturers more support resources.